42 Rules of Marketing (2nd Edition)

Business & Finance, Marketing & Sales
Cover of the book 42 Rules of Marketing (2nd Edition) by Laura Lowell, Happy About
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Author: Laura Lowell ISBN: 9780979942815
Publisher: Happy About Publication: July 6, 2012
Imprint: Super Star Press Language: English
Author: Laura Lowell
ISBN: 9780979942815
Publisher: Happy About
Publication: July 6, 2012
Imprint: Super Star Press
Language: English
The 42 Rules of Marketing - 2nd Edition is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but dont always have the time or patience to do.

The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isnt that the point?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The 42 Rules of Marketing - 2nd Edition is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but dont always have the time or patience to do.

The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isnt that the point?

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