21st Century Secrets to Effective PR

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Reference, Guides & Handbooks, Education & Teaching
Cover of the book 21st Century Secrets to Effective PR by Linda Pophal, eBookIt.com
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Linda Pophal ISBN: 9781456629106
Publisher: eBookIt.com Publication: October 4, 2017
Imprint: eBookIt.com Language: English
Author: Linda Pophal
ISBN: 9781456629106
Publisher: eBookIt.com
Publication: October 4, 2017
Imprint: eBookIt.com
Language: English

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.

Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization.

Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts.

This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure.

Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization.

Traditional advertising, while diminishing in value, is still important and still has the power to influence if done effectively. Public relations is gaining in impact because of the ability to leverage online communities and social media outlets to spread the word in ways that capitalize on personal and word-of-mouth recommendations that can be positively affected through online PR efforts.

This book offers advice and expertise based on experience on both sides of the PR equation – from the standpoint of business journalists who often receive pitches or responses to queries from those seeking media exposure, and from the standpoint of a consulting firm that works to gain positive media exposure for our clients.

More books from eBookIt.com

Cover of the book Radio ChopstiX: An American DJ in China by Linda Pophal
Cover of the book Coronation Chicken by Linda Pophal
Cover of the book The Millionaire Stock Trader by Linda Pophal
Cover of the book The Cayman Conspiracy by Linda Pophal
Cover of the book The Joy of Giving by Linda Pophal
Cover of the book A Pragmatic Introduction to Middle Manager Fundamentals: Part 2 - Managing at a Distance by Linda Pophal
Cover of the book Holistic Health by Linda Pophal
Cover of the book I-Tombs & Coffins In the Cloud by Linda Pophal
Cover of the book The Legend Of The Gorilla by Linda Pophal
Cover of the book You Will Believe In Love by Linda Pophal
Cover of the book Lavender by Linda Pophal
Cover of the book Conflict to Partnership: How to Transform Most Any Conflict Into Partnership and Produce Sustainable, Measurable Results On Time/On Budget! by Linda Pophal
Cover of the book Blue Thunder: The Truth About Conservatives from Macdonald to Harper by Linda Pophal
Cover of the book The Tax Analects of Li Fei Lao by Linda Pophal
Cover of the book No BS Real Estate Investing - How I Quit My Job, Got Rich, & Found Freedom Flipping Houses ... And How You Can Too by Linda Pophal
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy