1997

The Future that Never Happened

• Provides an in-depth account of crucial events, ranging from the death of Diana to the Steven Lawrence inquest, as well as looking beyond politics to consider the role of music, art and popular culture

• Highly topical, not only in coinciding with the 20th anniversary of that year, but also in showing how it contributed to the resentment and anger towards the elite which culminated in Brexit, the resurgence of racism, and many other of our current problems

• Taps into the popular nostalgia for that time, but also cleverly subverts it, showing how much of what we remember fondly about that era actually set us on the path to our current predicament

• Author interviews on national radio including BBC 6 Music’s Radcliffe and Maconie  and BBC Radio Four’s Front Row

• Interview and features in a range of national broadsheets and supplements including Guardian G2 and The Times

• Features in culture and music magazines including Esquire and Q

• Extensive review coverage in major newspapers and online

• Pre-publication ‘Graphical Soundbites’ social media campaign will create huge buzz and engagement

• Book trailer to be produced highlighting the issues within 1997 – seeded on websites and social media

• Innovative ‘legal fly-posting’ on-publication campaign: memorable 1997 statements and phrases to be posted around London to promote the book

• Endorsements from Dominic Sandbrook, Andy Beckett, Owen Jones, Robert Peston and others